We're Not Afraid is a photo gallery created in response to the London subway bombing. There you will find photos submitted from around the world stating that each is "not afraid".
This is a fundamental shift in response. People aren't content to let the authorities speak for them or wait for the celebrities to appear in PSAs. Now, through the read/write, user-created internet, the people are responding directly and powerfully. And the message...the message isn't one of military response, of lashing back in the heat of anger. Instead, the message is reasonable and peaceful, but firm.
As one girl's picture states,
"Dear terrorists, please let me eat my bread with jelly in peace and harmony."