Marketing keeps teaching me about teaching

I've been reading a few marketing blogs for awhile now, and every now and then a real gem turns up. Frequently, it happens to turn up on Hugh MacLeod's gapingvoid (note: not always SFW).

In a post today, "Social gestures beget social objects", MacLeod ends with

So all you corporate MBAs out there, here's a little tip. When you planning on how to embrace the brave new world of Web 2.0, the first question you ask yourself should not be "What tools do I use?"

Blogs, RSS, YouTube, Twitter, Facebook- it doesn't matter.

The first question you should REALLY ask yourself is:

"How do I want to change the way I talk to people?"

And hopefully the rest should follow.

Think about it.

As we educators continue to wade deeper into the 2.0 waters, pedagogy has become the critical topic. So, "How do I want to change the way I teach my students?"